You Want the Traffic? You Can’t Handle the Traffic!

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One of my favorite movie scenes of all time is the exchange between Tom Cruise and Jack Nicholson in a Few Good Men.

I’m sure you’ve seen it. Tom Cruise keeps insisting that Jack tell him the truth until Jack is finally provoked into screaming the now famous line. “You want the truth? You can’t handle the truth!”

Most web site owners and people doing business online believe that the truth is they need more traffic in order to be successful. While that is definitely part of the truth there is a flip side to that coin that most online business owners don’t do too well with. That is converting traffic to leads and/or sales.

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