Comments on: A Tale of Two Blogs – Mistake Number 5 Strikes Again!

By: Barry O

Barry O — Thu, 29 May 2008 16:16:25 +0000

Definitely. In this example one of their targeted keyword phrases is “roofing contractor Houston Texas”.
Now they just need some content to support that phrase

By: Jon

Jon — Thu, 29 May 2008 15:01:49 +0000

Good points, Barry and Gigi

I’ve been reading up on local SEO recently, and one thing that often seems to get missed is LOCAL content.

I.E. if they want to rank well for “Phoenix” and for “roofing”, it’s useful to write content about their local area (with appropriate geographical keywords), as well as stuff about roofing-related topics.

Thanks for a stimulating blog!

Jon

By: GiGi

GiGi — Wed, 28 May 2008 15:21:21 +0000

I totally agree Barry – I’m constantly ragging on website owners that they have to do some WORK to have a successful website.

On the other hand, if your market is too limited, you’d better not be expecting hundreds of visitors per day if only 10 people are even searching for your keywords.

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By: Barry O

Barry O — Wed, 28 May 2008 04:53:05 +0000

GiGi,

You make a good point and one that I think is accurate to a degree.

Definitely the Texas Custom Chopper site has a wider audience and lends itself more to social networking traffic strategies.

But since the the roofing site is much more focused and has a more limited area it should be that much easier to get some decent search engine rankings. I have no doubt that if they added more content, posted to their blog on a regular basis and got a few incoming links,or even reciprocal links, they would easily get top positions for their search phrases very quickly. (I’ve done it before with similar sites.)

The point is. That it’s a huge mistake for any website owner to think that all they have to do is just build a site, put a little content on it and then expect it to do well in the search engines. It just doesn’t work that way.

Barry O.

By: GiGi

GiGi — Wed, 28 May 2008 03:55:42 +0000

Really? I have a different opinion. I remember when you talked about doing Phoenix Roofing. In fact, I used that format to do a similar website for a client (still working on it): http://huntingtonbeachremodel.com/

I think part of the differences in the two blogs is the nature of their business. My client (as well as Phoenix Roofing) has a very limited area range and a somewhat narrow focus – not really given to social networking too much.

Whereas Texas Custom Choppers can sell clothing and parts online – much more internet and social networking friendly.

I do want to suggest that perhaps he write a weekly “column” on handy tips for home remodeling which I think would help, but really if you don’t live in his area or want to have your home remodeled, you just wouldn’t be interested.

Just my opinion,
GiGi

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