Blog and Web Site Traffic Sources and Strategies
Don't miss a thing. Subscribe to the 1Cat.biz RSS feed. Thanks for visiting!
Search Engines
When people think of getting traffic to their blog or web site they usually think of search engines. Higher search engine rankings equals more traffic to your blog. When selecting target keywords for high search engine rankings it is important to be specific, focused and realistic.
Specific:
Choosing specific or “long-tail” keywords, as they are often referred to, is important for two reasons.
- More often than not it is easier to achieve high search engine rankings for specific keywords than it is for general keywords. Because, specific keywords usually have less competition. (i.e. custom rhinestone jewelry vs. jewelry)
- Users searching for more specific keywords/phrases are more likely to make purchases than those searching for general keywords/phrases. Specific searchers are in “buy mode” while general searches are in “research mode”.
Focused:
Every aspect of your blog design and posting should be focused on the top keywords/phrases you are targeting. This will help you get higher search engine rankings, as well as, the desired reaction from your visitors.
- When a human visitor lands on your blog you have less than 10 seconds to capture their attention. Therefore, they need to see words and images that are directly related to the keywords/phrases they searched for to find you.
- Search engine spiders need to “see” keywords in the proper place and in the proper density in order to give you a high ranking.
Realistic:
It takes time and effort to achieve long term, organic search engine rankings. Of course the more competitive the phrases you are trying to rank for the more time and effort it will take.
Factors that Determine Search Engine Rankings
- Competition – The number of search results for a specific keyword / phrase
- Proper inclusion of keywords in blog code. (i.e. Title, Description, Keyword Meta Tags and Image Alt. Tags)
- Proper keyword density in the body of blog posts. (3-6% is optimal) This means that if you are writing a web page on “custom jewelry” then the keyword “custom jewelry” should appear 3-6 times for every 100 words.
- Keyword(s) in Domain Name
- Links to your web site or blog from other web sites or blogs. Preferably related sites that have high rankings. The links “anchor text” should also include your keywords/phrases.
- Regularly updated content.
- Age of Domain Name
Pay Per Click
PPC or Pay Per Click campaigns are an excellent way to get traffic to your blog instantly and test keyword effectiveness, as well as, on-page variables. (i.e. Headlines, Images, Colors, etc…)
When setup and monitored correctly PPC campaigns can give you a very good ROI. Depending on your budget PPC campaigns also allow you to get traffic for the more competitive keywords / phrases in your market faster than waiting on organic search engine traffic alone.
Conversion Goals and Testing
When running PPC campaigns it is imperative to setup conversion goals and on-page testing in order to get the best ROI.
With these in place you will be able to immediately tell which keywords, ads and on-page factors result in the highest number of conversions and/or sales.
Google Analytics and Web Site Optimizer are good tools to help you with this.
Web 2.0 – Social Networking / Media Sites
This is one of the newest, and for some markets, most effective ways of getting high volumes of blog traffic. It utilizes the popularity of social networking sites to drive traffic to specific, related pages on your site.
In short Web 2.0 sites are any sites that allow users to add and/or make comments on content. Vote content good/bad or up/down thus affecting the amount of traffic that content generates.
Web 2.0 campaigns affect your blog traffic in two ways.
- They provide you with direct traffic to your blog or web site. In many cases this happens overnight.
- They help increase your organic search engine rankings by providing keyword relevant back links to your main blog. Thus, it’s important that all of your Web 2.0 marketing efforts focus on the primary keywords/phrases you want to rank high for.
Examples of Social Networking / Media Sites:
Strategies for Social Networking / Media Sites:
- Submit Demo / Training Videos
- Submit Photo Galleries
- Blogging
- Blog Commenting
- Article Submission
- Forum Participation
Get the Low Down on Everything Web 2.0 and Social Media….
Other Traffic Sources for eCommerce Sites
Auction Sites
Another excellent way for ecommerce sites to attract visitors and gain immediate exposure is to use popular auction sites like eBay.
Affiliate Program
Affiliate programs reward members for promoting your blog/products on their web sites and/or blogs. This is an excellent source of advertising that has the potential to rapidly increase sales exponentially.
Conclusion
A successful keyword targeted, Internet marketing campaign will include a combination Search Engine, Pay Per Click and Web 2.0 traffic strategies. While the principles are the same every market is a little different. Each of these methods will give you deeper insight into your market and you will quickly be able to recognize which methods are the most affective and prioritize accordingly.
Author: Barry Ochsner, 1Cat.biz Online Biz Consulting and Coaching
Technorati Tags: blog traffic,web 2.0 marketing,social media
Of course we have been making many efforts to bring more qualified traffic to our site. In doing so we have been speaking with many professionals in our area who do this for a living and 2 questions I have not been able to get a a direct answer to are:
What source should be the highest percentage of web traffic – direct, referring sites or search engines?
How do I we know if our web traffic numbers are “good” as we have nothing to compare them to. More of course is always best but how do we know when we are doing well. The answer from folks we have been talking to has been – Well, you need to drive more traffic to your site. Thats kind of a no brainer but again how do I find out generally what a good number is in my industry? So if anyone feels as though they can generally answer these questions or direct me to a website that might help that would be great. And being new to blogs and forums I am not sure if this the appropriate venue for this so I apologize in advance if this is not ok.