Thanks for the clarification. So many tools available, there isn’t time to try them all out, so posts like these are very helpful in narrowing down the options.

As you say, the source of the info is very important – especially in the UK, where Google has something like 90% of the market!

Cheers, Jon

The Analytics link in AdWords just takes you to Google Analytics. There’s no difference it’s just a another way of accessing the same info.

This article was referring to the AdWords Keyword tool. This information can be useful for a number of reasons. Two of the most obvious being…
1. It shows you how many search results there are for the keywords your targeting.
2. It can help you come up with better target keywords. (i.e. More results)

What’s missing is a results to search ratio or a keyword effectiveness index, which you get from other tools like, WordZe or WordTracker. But, it’s still a good place to start basic keyword research. I think the source of the information is an important factor that cannot be overstated.

Hope that helps.

Barry O.

Thanks for the article. I wonder if you could expand a little on how the Adwords analytics features are useful for sites that are not (yet) running Adwords campaigns? I’m already using Google Analytics and Webmaster

There are so many options for Keyword analysis, it’s hard to know which to choose! For example, I’ve downloaded the free version of Web CEO, but we’re writing for such a niche market that it’s difficult to get meanignful stats

Thanks again, Jon

Jon – Beauty Salon Marketing UKs last blog post..Getting through the Credit Crunch – now available as PDF download