Timely for me as I’m thinking about a site re-organisation!

A quick tip on title tags – we’ve found it really makes a difference to have your keywords right at the start of your title. So something like “Free parenting classes online at Breakthrough Parenting” perhaps?

Cheers, Jon

Jons last blog post..Your Salon Website – Search Engine Optimisation (SEO) basics

Interesting. Thanks for your feedback.

The free membership is actually always free. The only way a member gets charged is if they want to access Premium Membership content. At that point they choose to go through the upgrade process and submit their payment info. Perhaps we should state that clearly on the sign-up page.

In early June we did a “soft launch” to our list, which we built from an announcement blog and free eBook giveaway. Plus, the author had a substantial list she had built over the years of teaching this course live. During that launch we did not offer a free membership. We just offered the first month at $4.95. One thing that we discovered was that most people felt like we asked for a financial commitment too soon.

They requested a free membership option that would allow them to participate in the community and access some of the parenting class before making a financial commitment.

The advantage is that it’s allowed us to grow our membership and start to build critical mass. Now the challenge is to convert as many of those free memberships as possible to premium memberships.

Thanks again for your feedback.

Barry O.

2. Great catch on the Home Page title tag! I appreciate that.

Unfortunately, we are using Vtribes for this site. Not my favorite choice…
I had to tweak the template a little to rewrite the Title tags. You’ll notice that all of the other pages use the Page Title for the Title tags. Similar to WordPress but I’m missing the flexibility of All-in-One SEO plug-in.

3. You don’t think it provides any information upfront? I agree the intro text is brief. Perhaps it’s not compelling enough.?. We originally had a longer sales-letter type of Home Page but decided to test this version for a while. Memberships are actually up by quite a bit.

What kind of content do you think would be helpful for the Home Page?

Thanks, Barry O.

(1) What you got right? The URL contains the keyword of what the site is about.

(2) What you did wrong? The title does not contain keywords or even tell what the site is about. In doing a quick check, I noted that people are searching for “free parenting classes”, “parenting classes”, and “online parenting classes.”

So a good example title would be something like “Breakthrough online parenting classes.” This would set apart from competitor parenting sites as being something new, innovative, exciting, etc…

(3) The site looks nice with all the graphics and so forth, but it provides no information up front to entice visitors to dig further into the site itself and see if there is anything of interest or use. The number one thing people are looking for online is useful information.

Just my three cents worth. Thanks for the opportunity to have input.